{"product_id":"9780077117481-managing-brands","title":"Laforet Sylvie - Managing Brands - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels this book provides students with an incisive account of how successful brands are created built and managed.\u003cbr\u003e\nTitle: Managing Brands\u003cbr\u003e\nAuthor(s): Laforet Sylvie\u003cbr\u003e\nPublisher: Mcgraw - Hill Education - Europe\u003cbr\u003e\nBarcode: 9780077117481\u003cbr\u003e\nPages: 560 Pages\u003cbr\u003e\nPublication Date: 12\/1\/2009\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing Management","brand":"Laforet Sylvie","offers":[{"title":"Default Title","offer_id":49591147823409,"sku":"IN-G-9780077117481","price":112.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780077117481.jpg?v=1761274670","url":"https:\/\/bookdelivered.com\/products\/9780077117481-managing-brands","provider":"Book Delivered","version":"1.0","type":"link"}