{"product_id":"9780199453566-multiculturalism-and-advertising-indian-and-european-enterprises-under-globalization","title":"Bhattacharjee Anuradha (Professor Professor Consultant (Marketing And Strategy) Puducherry India) - Multiculturalism And Advertising Indian And European Enterprises Under Globalization - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: Few expressions of globalization are as visible widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions - Europe and India. Showing that there has been a significant increase i multicultural images symbols and texts in advertisements across consumer goods - for the 'elite as well as the 'less elite - this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences we are moving at least in the corporate world toward a larger unity.\u003cbr\u003e\nTitle: Multiculturalism And Advertising Indian And European Enterprises Under Globalization\u003cbr\u003e\nAuthor(s): Bhattacharjee Anuradha (Professor Professor Consultant (Marketing And Strategy) Puducherry India)\u003cbr\u003e\nPublisher: Oup India\u003cbr\u003e\nBarcode: 9780199453566\u003cbr\u003e\nPages: 244 Pages\u003cbr\u003e\nPublication Date: 12\/3\/2019\u003cbr\u003e\nCategory: Advertising","brand":"Bhattacharjee Anuradha (Professor Professor Consultant (Marketing And Strategy) Puducherry India)","offers":[{"title":"Default Title","offer_id":49593159876913,"sku":"IN-G-9780199453566","price":49.51,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780199453566.jpg?v=1724331896","url":"https:\/\/bookdelivered.com\/products\/9780199453566-multiculturalism-and-advertising-indian-and-european-enterprises-under-globalization","provider":"Book Delivered","version":"1.0","type":"link"}