{"product_id":"9780357929216-mktg","title":"Lamb Charles (Texas Christian University) - Mktg - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Lamb\/ Hair\/ Mc Daniel's MKTG 14th Edition demonstrates the practical application of marketing principles in real - world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user - friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real - life situations Lamb\/ Hair\/ Mc Daniel's MKTG 14th Edition bridges the gap between classroom learning and the modern marketing industry - - helping students recognize the practicality of marketing and develop essential skills for success.\u003cbr\u003e\nTitle: Mktg\u003cbr\u003e\nAuthor(s): Lamb Charles (Texas Christian University)\u003cbr\u003e\nPublisher: Cengage Learning Inc\u003cbr\u003e\nBarcode: 9780357929216\u003cbr\u003e\nPages: 496 Pages\u003cbr\u003e\nPublication Date: 1\/24\/2024\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Lamb Charles (Texas Christian University)","offers":[{"title":"Default Title","offer_id":51333114495281,"sku":"IN-G-9780357929216","price":112.66,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780357929216.jpg?v=1753232362","url":"https:\/\/bookdelivered.com\/products\/9780357929216-mktg","provider":"Book Delivered","version":"1.0","type":"link"}