{"product_id":"9780367419776-marketing-strategy-for-the-creative-and-cultural-industries","title":"Kolb Bonita (Lycoming College Usa) - Marketing Strategy For The Creative And Cultural Industries - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author an experienced cultural marketing educator provides sector - contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans; bringing together strategic planning market research goal setting and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co - promote the creative product. With a range of learning exercises and real - life examples throughout this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative cultural and arts marketing worldwide.\u003cbr\u003e\nTitle: Marketing Strategy For The Creative And Cultural Industries\u003cbr\u003e\nAuthor(s): Kolb Bonita (Lycoming College Usa)\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9780367419776\u003cbr\u003e\nPages: 324 Pages\u003cbr\u003e\nPublication Date: 9\/17\/2020\u003cbr\u003e\nSeries: Discovering the Creative Industries\u003cbr\u003e\nCategory: Sports Training \u0026amp; Coaching","brand":"Kolb Bonita (Lycoming College Usa)","offers":[{"title":"Default Title","offer_id":49594940096817,"sku":"IN-G-9780367419776","price":61.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780367419776.jpg?v=1754878373","url":"https:\/\/bookdelivered.com\/products\/9780367419776-marketing-strategy-for-the-creative-and-cultural-industries","provider":"Book Delivered","version":"1.0","type":"link"}