{"product_id":"9780367462857-managing-global-strategy-developing-an-effective-strategy-in-international-business","title":"Johnson William H. A. - Managing Global Strategy Developing An Effective Strategy In International Business - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: This concise practical textbook clearly explains how to go about developing and implementing a global strategy for any organization from Born Global start - ups to more established large companies struggling to manage their global extensions to nonprofits including non - governmental organizations (NG Os) and charities. Written clearly and concisely this volume brings together multiple tools models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses; Cross - cultural communication; Structural considerations; Leadership and motivation; Foreign market entry mergers alliances and acquisitions. Upper - level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester - long project keyed to the book developed and tested by the author.\u003cbr\u003e\nTitle: Managing Global Strategy Developing An Effective Strategy In International Business\u003cbr\u003e\nAuthor(s): Johnson William H. A.\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9780367462857\u003cbr\u003e\nPages: 170 Pages, 18 Tables, Black And White; 34 Line Drawings, Black And White; 2 Halftones, Black And Whi\u003cbr\u003e\nPublication Date: 10\/22\/2020\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Johnson William H. A.","offers":[{"title":"Default Title","offer_id":49594959462705,"sku":"IN-G-9780367462857","price":61.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780367462857.jpg?v=1753234310","url":"https:\/\/bookdelivered.com\/products\/9780367462857-managing-global-strategy-developing-an-effective-strategy-in-international-business","provider":"Book Delivered","version":"1.0","type":"link"}