{"product_id":"9780367693145-creating-brand-cool-brand-distinction-in-the-online-marketplace","title":"Abraham Joan - Creating Brand Cool Brand Distinction In The Online Marketplace - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: In this intriguing blend of branding how - to and business memoir an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals as well as students in these fields this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business from small businesses to globally recognized brands.\u003cbr\u003e\nTitle: Creating Brand Cool Brand Distinction In The Online Marketplace\u003cbr\u003e\nAuthor(s): Abraham Joan\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9780367693145\u003cbr\u003e\nPages: 100 Pages\u003cbr\u003e\nPublication Date: 5\/17\/2021\u003cbr\u003e\nCategory: Retail Sector","brand":"Abraham Joan","offers":[{"title":"Default Title","offer_id":49595060584753,"sku":"IN-G-9780367693145","price":47.13,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780367693145.jpg?v=1753235553","url":"https:\/\/bookdelivered.com\/products\/9780367693145-creating-brand-cool-brand-distinction-in-the-online-marketplace","provider":"Book Delivered","version":"1.0","type":"link"}