{"product_id":"9780367859305-contemporary-issues-in-luxury-brand-management","title":"Taylor \u0026 Francis Ltd - Contemporary Issues In Luxury Brand Management - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective this book works step - by - step through a typical luxury course structure covering sustainability heritage emerging brands digital marketing and analytics curation intellectual property and start - ups. Each chapter is illustrated by a relevant international case study and further examples as well as reflective questions to help gain insight from contemporary practice. With additional Power Point slides and a test bank of questions available online this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.\u003cbr\u003e\nTitle: Contemporary Issues In Luxury Brand Management\u003cbr\u003e\nBrand: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9780367859305\u003cbr\u003e\nPages: 162 Pages, 5 Tables, Black And White; 8 Line Drawings, Black And White; 2 Halftones, Black And White\u003cbr\u003e\nPublication Date: 3\/31\/2023\u003cbr\u003e\nSeries: Mastering Luxury Management\u003cbr\u003e\nCategory: Fashion \u0026amp; Beauty Industries","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49595099513137,"sku":"IN-G-9780367859305","price":60.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780367859305.jpg?v=1754878751","url":"https:\/\/bookdelivered.com\/products\/9780367859305-contemporary-issues-in-luxury-brand-management","provider":"Book Delivered","version":"1.0","type":"link"}