{"product_id":"9780470117705-new-product-development-for-dummies","title":"Nelson Beebe - New Product Development For Dummies - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: The global consumer product market is exploding. In 2006 alone 150,000 new products were brought to market. Now for the bad news: of those fewer than 5% were hits and fewer than 15% will even exist five years from now.\u003cbr\u003e\nTitle: New Product Development For Dummies\u003cbr\u003e\nAuthor(s): Nelson Beebe\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9780470117705\u003cbr\u003e\nPages: 384 Pages\u003cbr\u003e\nPublication Date: 5\/1\/2007\u003cbr\u003e\nCategory: Research \u0026amp; Development Management","brand":"Nelson Beebe","offers":[{"title":"Default Title","offer_id":49595557773617,"sku":"IN-G-9780470117705","price":18.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780470117705.jpg?v=1731014566","url":"https:\/\/bookdelivered.com\/products\/9780470117705-new-product-development-for-dummies","provider":"Book Delivered","version":"1.0","type":"link"}