{"product_id":"9780470239599-multichannel-marketing-metrics-and-methods-for-on-and-offline-success","title":"Arikan Akin - Multichannel Marketing Metrics And Methods For On And Offline Success - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: No longer can the offline remain separate from the online. Integrated customer - centric cross - channel marketing campaigns persuade customers to act provide greater ROI and ultimately improve your organization's bottom line. This must - have guide synthesizes the successful methods and metrics that online direct and brand marketers have employed for years so that you can develop implement and measure successful cross - channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice effective case studies and proven metrics.\u003cbr\u003e\nTitle: Multichannel Marketing Metrics And Methods For On And Offline Success\u003cbr\u003e\nAuthor(s): Arikan Akin\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9780470239599\u003cbr\u003e\nPages: 312 Pages\u003cbr\u003e\nPublication Date: 4\/1\/2008\u003cbr\u003e\nCategory: Computer Science","brand":"Arikan Akin","offers":[{"title":"Default Title","offer_id":49595569602865,"sku":"IN-G-9780470239599","price":23.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780470239599.jpg?v=1754883671","url":"https:\/\/bookdelivered.com\/products\/9780470239599-multichannel-marketing-metrics-and-methods-for-on-and-offline-success","provider":"Book Delivered","version":"1.0","type":"link"}