{"product_id":"9780470598825-marketing-3-0-from-products-to-customers-to-the-human-spirit","title":"Marketing 3.0 From Products To Customers To The Human Spirit","description":"Binding: Hardcover\u003cbr\u003e\nDescription: Understand the next level of marketing The new model for marketing - Marketing 3. 0 - treats customers not as mere consumers but as the complex multi - dimensional human beings that they are. Customers in turn are choosing companies and products that satisfy deeper needs for participation creativity community and idealism.\u003cbr\u003e\nTitle: Marketing 3.0 From Products To Customers To The Human Spirit\u003cbr\u003e\nAuthor(s): Setiawan Iwan (Markplus Inc.)\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9780470598825\u003cbr\u003e\nPages: 208 Pages, Tables: 8 B\u0026amp;W, 0 Color; Exhibits: 17 B\u0026amp;W, 0 Color\u003cbr\u003e\nPublication Date: 5\/3\/2010\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Setiawan Iwan (Markplus Inc.)","offers":[{"title":"Default Title","offer_id":49595614560561,"sku":"IN-G-9780470598825","price":31.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780470598825.jpg?v=1768030973","url":"https:\/\/bookdelivered.com\/products\/9780470598825-marketing-3-0-from-products-to-customers-to-the-human-spirit","provider":"Book Delivered","version":"1.0","type":"link"}