Aaker David A. (University Of California Berkeley Ca)
Aaker David A. (University Of California Berkeley Ca) - Brand Relevance Making Competitors Irrelevant - Hardcover
Aaker David A. (University Of California Berkeley Ca) - Brand Relevance Making Competitors Irrelevant - Hardcover
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Binding: Hardcover
Description: Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius Whole Foods Westin i Pad and more - and explains how brand relevance drives market dynamics which generates opportunities for your brand and threats for the competition.
Title: Brand Relevance Making Competitors Irrelevant
Author(s): Aaker David A. (University Of California Berkeley Ca)
Publisher: John Wiley & Sons Inc
Barcode: 9780470613580
Pages: 400 Pages
Publication Date: 1/25/2011
Category: Sales & Marketing
Description: Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius Whole Foods Westin i Pad and more - and explains how brand relevance drives market dynamics which generates opportunities for your brand and threats for the competition.
Title: Brand Relevance Making Competitors Irrelevant
Author(s): Aaker David A. (University Of California Berkeley Ca)
Publisher: John Wiley & Sons Inc
Barcode: 9780470613580
Pages: 400 Pages
Publication Date: 1/25/2011
Category: Sales & Marketing
