Aaker David A. (University Of California Berkeley Ca) - Brand Relevance Making Competitors Irrelevant - Hardcover
$25.32 USD
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Aaker David A. (University Of California Berkeley Ca) - Brand Relevance Making Competitors Irrelevant - Hardcover
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Product description
Binding: Hardcover
Description: Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius Whole Foods Westin i Pad and more - and explains how brand relevance drives market dynamics which generates opportunities for your brand and threats for the competition.
Title: Brand Relevance Making Competitors Irrelevant
Author(s): Aaker David A. (University Of California Berkeley Ca)
Publisher: John Wiley & Sons Inc
Barcode: 9780470613580
Pages: 400 Pages
Publication Date: 1/25/2011
Category: Sales & Marketing
Description: Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius Whole Foods Westin i Pad and more - and explains how brand relevance drives market dynamics which generates opportunities for your brand and threats for the competition.
Title: Brand Relevance Making Competitors Irrelevant
Author(s): Aaker David A. (University Of California Berkeley Ca)
Publisher: John Wiley & Sons Inc
Barcode: 9780470613580
Pages: 400 Pages
Publication Date: 1/25/2011
Category: Sales & Marketing
Product details
| By | Aaker David A. (University Of California Berkeley Ca) |
|---|---|
| Format | Hardcover |
| Release date | 1/25/2011 |
| UPC | 9780470613580 |
| Subject | Sales & Marketing |
| List price | $32.95 |