{"product_id":"9780470900529-marketing-lessons-from-the-grateful-dead-what-every-business-can-learn-from-the-most-iconic-band-in-history","title":"Halligan Brian - Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: The Grateful Dead - rock legends marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts not album sales.\u003cbr\u003e\nTitle: Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History\u003cbr\u003e\nAuthor(s): Halligan Brian\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9780470900529\u003cbr\u003e\nPages: 192 Pages\u003cbr\u003e\nPublication Date: 8\/2\/2010\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Halligan Brian","offers":[{"title":"Default Title","offer_id":49595657322801,"sku":"IN-G-9780470900529","price":20.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780470900529.jpg?v=1724382684","url":"https:\/\/bookdelivered.com\/products\/9780470900529-marketing-lessons-from-the-grateful-dead-what-every-business-can-learn-from-the-most-iconic-band-in-history","provider":"Book Delivered","version":"1.0","type":"link"}