{"product_id":"9780471441090-planning-your-internet-marketing-strategy-a-doctor-ebiz-guide","title":"Wilson Ralph F. (Doctor Ebiz Rocklin Ca) - Planning Your Internet Marketing Strategy A Doctor Ebiz Guide - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: A top international authority on Web marketing and e - commerce provides a sure - fire formula for developing a winning e - commerce marketing strategy One of the biggest reasons why so many Internet - based businesses fail isn't poor product or service or technology failures or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground - breaking book a preponderance of e - business failures can be traced back to a lack of know - ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e - business successes and failures Wilson describes how to develop four core e - business marketing competencies. Readers learn how to develop a USP clarify goals and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis C a) is the founding editor of three popular e - business publications read by 130,000 subscribers in 130 countries: Web Marketing Today Web Commerce Today and Doctor Ebiz.\u003cbr\u003e\nTitle: Planning Your Internet Marketing Strategy A Doctor Ebiz Guide\u003cbr\u003e\nAuthor(s): Wilson Ralph F. (Doctor Ebiz Rocklin Ca)\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9780471441090\u003cbr\u003e\nPages: 272 Pages\u003cbr\u003e\nPublication Date: 10\/25\/2001\u003cbr\u003e\nCategory: Internet Guides \u0026amp; Online Services","brand":"Wilson Ralph F. (Doctor Ebiz Rocklin Ca)","offers":[{"title":"Default Title","offer_id":49595672363313,"sku":"IN-G-9780471441090","price":21.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780471441090.jpg?v=1731014945","url":"https:\/\/bookdelivered.com\/products\/9780471441090-planning-your-internet-marketing-strategy-a-doctor-ebiz-guide","provider":"Book Delivered","version":"1.0","type":"link"}