Hyland Angus
1,000 Marks
1,000 Marks
Books
Regular price
$43.83 USD
Regular price
Sale price
$43.83 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: A collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present. The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents. The humble mark is central to all of these well - honed identities often acting as shorthand for the brand itself. Marks are everywhere they enter our collective psyche they re part of the cultural landscape and they symbolise the relationships we form with brands. The 1,000 marks featured in this book represent the diverse range of identity work created by Pentagram partners past and present. Since its inception Pentagram has designed marks for everyone from multinational corporations to start - ups government agencies nonprofits and social enterprises clubs societies individuals districts and even whole countries. Regardless of your identity an original mark that you can take ownership of is the starting point for communicating who you are and what you do. There are many approaches to creating a distinctive logo and all of them can be seen here from bold typographic wordmarks to pictorial symbols and more abstract solutions. Printing them in black and white helps us see them in their purest form highlighting the contrasts and occasional similarities between them. The practice of design has changed radically since 1972, but its concerns remain the same. The deceptively simple exercise of designing a mark for a client and the elusive quest for timelessness that it entails are still central to the challenge that graphic designers face today.
Title: 1,000 Marks
Author(s): Hyland Angus
Publisher: Thames & Hudson Ltd
Barcode: 9780500298039
Pages: 1008 Pages, 1000 Illustrations, Black And White
Publication Date: 11/12/2024
Category: Graphic Design
Description: A collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present. The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents. The humble mark is central to all of these well - honed identities often acting as shorthand for the brand itself. Marks are everywhere they enter our collective psyche they re part of the cultural landscape and they symbolise the relationships we form with brands. The 1,000 marks featured in this book represent the diverse range of identity work created by Pentagram partners past and present. Since its inception Pentagram has designed marks for everyone from multinational corporations to start - ups government agencies nonprofits and social enterprises clubs societies individuals districts and even whole countries. Regardless of your identity an original mark that you can take ownership of is the starting point for communicating who you are and what you do. There are many approaches to creating a distinctive logo and all of them can be seen here from bold typographic wordmarks to pictorial symbols and more abstract solutions. Printing them in black and white helps us see them in their purest form highlighting the contrasts and occasional similarities between them. The practice of design has changed radically since 1972, but its concerns remain the same. The deceptively simple exercise of designing a mark for a client and the elusive quest for timelessness that it entails are still central to the challenge that graphic designers face today.
Title: 1,000 Marks
Author(s): Hyland Angus
Publisher: Thames & Hudson Ltd
Barcode: 9780500298039
Pages: 1008 Pages, 1000 Illustrations, Black And White
Publication Date: 11/12/2024
Category: Graphic Design
