{"product_id":"9780593538104-the-jolt-effect-how-high-performers-overcome-customer-indecision","title":"Mckenna Ted - The Jolt Effect How High Performers Overcome Customer Indecision - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: For years sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect he and co - author Ted Mc Kenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand - new study of more than two and a half million sales conversations they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.\u003cbr\u003e\nTitle: The Jolt Effect How High Performers Overcome Customer Indecision\u003cbr\u003e\nAuthor(s): Mckenna Ted\u003cbr\u003e\nPublisher: Penguin Putnam Inc\u003cbr\u003e\nBarcode: 9780593538104\u003cbr\u003e\nPages: 256 Pages\u003cbr\u003e\nPublication Date: 9\/20\/2022\u003cbr\u003e\nCategory: Business \u0026amp; Management","brand":"Mckenna Ted","offers":[{"title":"Default Title","offer_id":49596590719281,"sku":"IN-G-9780593538104","price":24.09,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780593538104.jpg?v=1754888592","url":"https:\/\/bookdelivered.com\/products\/9780593538104-the-jolt-effect-how-high-performers-overcome-customer-indecision","provider":"Book Delivered","version":"1.0","type":"link"}