{"product_id":"9780749461256-the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand","title":"Du Plessis Erik - The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: Explore the developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies including personality consumer behaviour decision making and market segmentation.\u003cbr\u003e\nTitle: The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand\u003cbr\u003e\nAuthor(s): Du Plessis Erik\u003cbr\u003e\nPublisher: Kogan Page Ltd\u003cbr\u003e\nBarcode: 9780749461256\u003cbr\u003e\nPages: 272 Pages\u003cbr\u003e\nPublication Date: 2\/22\/2011\u003cbr\u003e\nCategory: Advertising","brand":"Du Plessis Erik","offers":[{"title":"Default Title","offer_id":49597455302961,"sku":"IN-G-9780749461256","price":42.08,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780749461256.jpg?v=1731023511","url":"https:\/\/bookdelivered.com\/products\/9780749461256-the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand","provider":"Book Delivered","version":"1.0","type":"link"}