{"product_id":"9780749465155-the-new-strategic-brand-management-advanced-insights-and-strategic-thinking","title":"Kapferer Jean - Noel - The New Strategic Brand Management Advanced Insights And Strategic Thinking - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Develop your understanding of brand management and strategic brand thinking with this essential definitive reference source designed for both professionals and students.\u003cbr\u003e\nTitle: The New Strategic Brand Management Advanced Insights And Strategic Thinking\u003cbr\u003e\nAuthor(s): Kapferer Jean - Noel\u003cbr\u003e\nPublisher: Kogan Page Ltd\u003cbr\u003e\nBarcode: 9780749465155\u003cbr\u003e\nPages: 512 Pages\u003cbr\u003e\nPublication Date: 1\/31\/2012\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Kapferer Jean - Noel","offers":[{"title":"Default Title","offer_id":49597459431729,"sku":"IN-G-9780749465155","price":62.76,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780749465155.jpg?v=1754893029","url":"https:\/\/bookdelivered.com\/products\/9780749465155-the-new-strategic-brand-management-advanced-insights-and-strategic-thinking","provider":"Book Delivered","version":"1.0","type":"link"}