{"product_id":"9780749478216-malcolm-mcdonald-on-marketing-planning-understanding-marketing-plans-and-strategy","title":"Mcdonald Malcolm - Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Benefit from clear and concise guidance to the benefits of rigorous marketing planning demonstrating how to produce a marketing plan which works in the real world.\u003cbr\u003e\nTitle: Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy\u003cbr\u003e\nAuthor(s): Mcdonald Malcolm\u003cbr\u003e\nPublisher: Kogan Page Ltd\u003cbr\u003e\nBarcode: 9780749478216\u003cbr\u003e\nPages: 192 Pages\u003cbr\u003e\nPublication Date: 11\/29\/2016\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Mcdonald Malcolm","offers":[{"title":"Default Title","offer_id":49597477454129,"sku":"IN-G-9780749478216","price":35.82,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780749478216.jpg?v=1754893127","url":"https:\/\/bookdelivered.com\/products\/9780749478216-malcolm-mcdonald-on-marketing-planning-understanding-marketing-plans-and-strategy","provider":"Book Delivered","version":"1.0","type":"link"}