{"product_id":"9780749483609-global-brand-management-a-guide-to-developing-building-managing-an-international-brand","title":"Geva Ilan - Global Brand Management A Guide To Developing Building \u0026 Managing An International Brand - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Hone your understanding of international brand management with this textbook showcasing why it's critical for all brands to develop elasticity and adapt to different territories audiences and contexts.\u003cbr\u003e\nTitle: Global Brand Management A Guide To Developing Building \u0026amp; Managing An International Brand\u003cbr\u003e\nAuthor(s): Geva Ilan\u003cbr\u003e\nPublisher: Kogan Page Ltd\u003cbr\u003e\nBarcode: 9780749483609\u003cbr\u003e\nPages: 328 Pages\u003cbr\u003e\nPublication Date: 11\/26\/2019\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Geva Ilan","offers":[{"title":"Default Title","offer_id":49597491413297,"sku":"IN-G-9780749483609","price":59.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780749483609.jpg?v=1754893193","url":"https:\/\/bookdelivered.com\/products\/9780749483609-global-brand-management-a-guide-to-developing-building-managing-an-international-brand","provider":"Book Delivered","version":"1.0","type":"link"}