{"product_id":"9780750648394-relationship-marketing","title":"Ballantyne David - Relationship Marketing - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long - term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up - to - date case materials and examples of best practice the book covers all the stakeholder markets - employees suppliers influencers customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop integrate and implement the various strands of a successful relationship strategy.\u003cbr\u003e\nTitle: Relationship Marketing\u003cbr\u003e\nAuthor(s): Ballantyne David\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9780750648394\u003cbr\u003e\nPages: 264 Pages\u003cbr\u003e\nPublication Date: 10\/30\/2002\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Ballantyne David","offers":[{"title":"Default Title","offer_id":49597519528241,"sku":"IN-G-9780750648394","price":68.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780750648394.jpg?v=1754893332","url":"https:\/\/bookdelivered.com\/products\/9780750648394-relationship-marketing","provider":"Book Delivered","version":"1.0","type":"link"}