{"product_id":"9780857196095-the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","title":"Shotton Richard - The Choice Factory 25 Behavioural Biases That Influence What We Buy - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Before you can influence decisions you need to understand what drives them. In The Choice Factory Richard Shotton sets out to help you learn. From priming to the pratfall effect charm pricing to the curse of knowledge the science of behavioural economics has never been easier to apply to marketing.\u003cbr\u003e\nTitle: The Choice Factory 25 Behavioural Biases That Influence What We Buy\u003cbr\u003e\nAuthor(s): Shotton Richard\u003cbr\u003e\nPublisher: Harriman House Publishing\u003cbr\u003e\nBarcode: 9780857196095\u003cbr\u003e\nPages: 220 Pages, Illustrations, Black And White\u003cbr\u003e\nPublication Date: 2\/12\/2018\u003cbr\u003e\nCategory: Behavioural Economics","brand":"Shotton Richard","offers":[{"title":"Default Title","offer_id":51351501013297,"sku":"IN-G-9780857196095","price":17.13,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9780857196095.jpg?v=1747226519","url":"https:\/\/bookdelivered.com\/products\/9780857196095-the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","provider":"Book Delivered","version":"1.0","type":"link"}