{"product_id":"9781032370767-customer-experience-analytics-how-customers-can-better-guide-your-web-and-app-design-decisions","title":"Arikan Akin - Customer Experience Analytics How Customers Can Better Guide Your Web And App Design Decisions - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: An unprecedented guide to user experience (UX) analytics this book closes a mission - critical skill gap and enables business professionals in a digital - first world to make smart effective and quick decisions based on experience analytics. Despite two decades of web metrics customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens but decision - makers have had to depend on skilled analysts to interpret data from these tools causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue and teaches the C - Suite method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference and includes ten mindmaps one for each role discussed from senior leaders to product managers to e - commerce specialists. Managers across industries will regularly consult this book to help them guide their teams and entry - to mid - level professionals in marketing e - commerce sales product management and more will turn to these pages to improve their websites and apps.\u003cbr\u003e\nTitle: Customer Experience Analytics How Customers Can Better Guide Your Web And App Design Decisions\u003cbr\u003e\nAuthor(s): Arikan Akin\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\nBarcode: 9781032370767\u003cbr\u003e\nPages: 326 Pages, 37 Tables, Black And White; 15 Line Drawings, Black And White; 70 Halftones, Black And Wh\u003cbr\u003e\nPublication Date: 2\/13\/2023\u003cbr\u003e\nCategory: Computer Science","brand":"Arikan Akin","offers":[{"title":"Default Title","offer_id":49611863753009,"sku":"IN-G-9781032370767","price":42.36,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781032370767.jpg?v=1724589631","url":"https:\/\/bookdelivered.com\/products\/9781032370767-customer-experience-analytics-how-customers-can-better-guide-your-web-and-app-design-decisions","provider":"Book Delivered","version":"1.0","type":"link"}