{"product_id":"9781118921449-service-management-and-marketing-managing-the-service-profit-logic","title":"Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: * This text examines why managing the marketing function has become a responsibility for top - level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.\u003cbr\u003e\nTitle: Service Management And Marketing Managing The Service Profit Logic\u003cbr\u003e\nAuthor(s): Gronroos Christian (Swedish School Of Economics Helsinki)\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9781118921449\u003cbr\u003e\nPages: 536 Pages\u003cbr\u003e\nPublication Date: 1\/26\/2016\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Gronroos Christian (Swedish School Of Economics Helsinki)","offers":[{"title":"Default Title","offer_id":49612935201073,"sku":"IN-G-9781118921449","price":121.33,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781118921449.jpg?v=1724462511","url":"https:\/\/bookdelivered.com\/products\/9781118921449-service-management-and-marketing-managing-the-service-profit-logic","provider":"Book Delivered","version":"1.0","type":"link"}