{"product_id":"9781137278753-defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks","title":"Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cbr\u003e\nTitle: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks\u003cbr\u003e\nAuthor(s): Calkins T.\u003cbr\u003e\nPublisher: Palgrave Macmillan\u003cbr\u003e\nBarcode: 9781137278753\u003cbr\u003e\nPages: 294 Pages, Ix, 294 P.\u003cbr\u003e\nPublication Date: 10\/11\/2012\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Calkins T.","offers":[{"title":"Default Title","offer_id":49613597344049,"sku":"IN-G-9781137278753","price":45.55,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781137278753.jpg?v=1724607304","url":"https:\/\/bookdelivered.com\/products\/9781137278753-defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks","provider":"Book Delivered","version":"1.0","type":"link"}