{"product_id":"9781394282166-the-new-rules-of-marketing-pr-how-to-use-content-marketing-ai-social-media-podcasting-video-and-newsjacking-to-reach-buyers-directly","title":"Scott David Meerman - The New Rules Of Marketing \u0026 Pr How To Use Content Marketing Ai Social Media Podcasting Video And Newsjacking To Reach Buyers Directly - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: The updated ninth edition of the pioneering guide to generating attention for your idea or business jam - packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve keeping pace with the latest technology including generative artificial intelligence (AI) like Chat GPT can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience make a strong personal connection and generate attention for your business. An international bestseller with half a million copies sold in twenty - nine languages this revolutionary guide gives you a proven step - by - step plan for deploying the power of social media AI and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations marketing and customer communications all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses this must - have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real - time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real - world examples showing you how to use the latest AI tools without losing the personal touch in your communications W The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing Podcasting Social Media AI Live Video and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs business owners marketers PR professionals and managers in organizations of all types and sizes.\u003cbr\u003e\nTitle: The New Rules Of Marketing \u0026amp; Pr How To Use Content Marketing Ai Social Media Podcasting Video And Newsjacking To Reach Buyers Directly\u003cbr\u003e\nAuthor(s): Scott David Meerman\u003cbr\u003e\nPublisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\nBarcode: 9781394282166\u003cbr\u003e\nPages: 480 Pages\u003cbr\u003e\nPublication Date: 8\/20\/2024\u003cbr\u003e\nCategory: Public Relations","brand":"Scott David Meerman","offers":[{"title":"Default Title","offer_id":51333575311665,"sku":"IN-G-9781394282166","price":23.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781394282166.jpg?v=1746892627","url":"https:\/\/bookdelivered.com\/products\/9781394282166-the-new-rules-of-marketing-pr-how-to-use-content-marketing-ai-social-media-podcasting-video-and-newsjacking-to-reach-buyers-directly","provider":"Book Delivered","version":"1.0","type":"link"}