Baker Chris
Baker Chris - Obsolete How Change Brands Are Changing The World - Hardcover
Baker Chris - Obsolete How Change Brands Are Changing The World - Hardcover
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Binding: Hardcover
Description: The world needs changing that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument? The fact is that the power sits in your pocket. Changing how we spend our money has more potential to change the world than almost anything else we can do with our time on this planet. Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems through their packaging formulations and practices the same companies making huge profits and resisting change. But if we moved just 1% of spending to brands that are making a positive impact on our planet this would amount to $700billion every year. And the good news is that it's already happening. A rising tide of Change Brands are emerging across the world and acting as powerful catalysts to tackle some of the biggest problems facing humanity. These Change Brands such as Tony's Chocolonely Oatly Vinted and Liquid Death are putting legacy brands under pressure by winning consumers hearts minds and their spending. As this movement gathers pace many legacy brands and business models will be in danger of becoming obsolete in the next decade if they don't radically reconsider how they do things. Obsolete showcases the major impact these Change Brands are already having and why this is only set to grow. Through exclusive interviews and case studies from leaders of these pioneering businesses Chris Baker explains why one of the best ways to change the world is to create a brand and builds an understanding of why the model works providing guidance to help legacy brands negotiate how to introduce Change Brand thinking into their own business.
Title: Obsolete How Change Brands Are Changing The World
Author(s): Baker Chris
Publisher: Bloomsbury Publishing Plc
Barcode: 9781399416658
Pages: 256 Pages
Publication Date: 1/21/2025
Category: Sales & Marketing
Description: The world needs changing that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument? The fact is that the power sits in your pocket. Changing how we spend our money has more potential to change the world than almost anything else we can do with our time on this planet. Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems through their packaging formulations and practices the same companies making huge profits and resisting change. But if we moved just 1% of spending to brands that are making a positive impact on our planet this would amount to $700billion every year. And the good news is that it's already happening. A rising tide of Change Brands are emerging across the world and acting as powerful catalysts to tackle some of the biggest problems facing humanity. These Change Brands such as Tony's Chocolonely Oatly Vinted and Liquid Death are putting legacy brands under pressure by winning consumers hearts minds and their spending. As this movement gathers pace many legacy brands and business models will be in danger of becoming obsolete in the next decade if they don't radically reconsider how they do things. Obsolete showcases the major impact these Change Brands are already having and why this is only set to grow. Through exclusive interviews and case studies from leaders of these pioneering businesses Chris Baker explains why one of the best ways to change the world is to create a brand and builds an understanding of why the model works providing guidance to help legacy brands negotiate how to introduce Change Brand thinking into their own business.
Title: Obsolete How Change Brands Are Changing The World
Author(s): Baker Chris
Publisher: Bloomsbury Publishing Plc
Barcode: 9781399416658
Pages: 256 Pages
Publication Date: 1/21/2025
Category: Sales & Marketing
