{"product_id":"9781498788472-intellectual-assets-for-engineers-and-scientists-creation-and-management","title":"Racherla Uday S. (Indian Institute Of Technology Kanpur Kanpur India) - Intellectual Assets For Engineers And Scientists Creation And Management - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Engineers and scientists engaged in creative works inventions and innovations as part of the free - enterprise free - market system must understand what Intellectual Property Rights (IP Rs) are and know how to strategically use them to create competitive advantage wealth and value. An acknowledged major contributing factor to non - awareness amongst technical audience is the lack of availability of easily - understandable business - relevant and comprehensive books on the subject that scientists and engineers can access. This book will provide comprehensive easy - to - understand innovation management perspectives on a wide range of IP Rs for practicing scientists and engineers. Key Features: One - stop shop for valuable information on all forms of IP Rs for technical audience Strong innovation management component along the lines of technology for business and innovations for customers and IP laws for protecting and unlocking the value of creative works inventions and innovations Gives easy - to - read easy - to - follow innovation management perspectives Emphasizes IPR - related topics of practical relevance Compares the IP Systems of United States and others (EU China \u0026amp; India)\u003cbr\u003e\nTitle: Intellectual Assets For Engineers And Scientists Creation And Management\u003cbr\u003e\nAuthor(s): Racherla Uday S. (Indian Institute Of Technology Kanpur Kanpur India)\u003cbr\u003e\nPublisher: Taylor \u0026amp; Francis Inc\u003cbr\u003e\nBarcode: 9781498788472\u003cbr\u003e\nPages: 292 Pages, 3 Tables, Black And White; 16 Illustrations, Black And White\u003cbr\u003e\nPublication Date: 11\/5\/2018\u003cbr\u003e\nCategory: Engineering: General","brand":"Racherla Uday S. (Indian Institute Of Technology Kanpur Kanpur India)","offers":[{"title":"Default Title","offer_id":49617615159601,"sku":"IN-G-9781498788472","price":108.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781498788472.jpg?v=1724637820","url":"https:\/\/bookdelivered.com\/products\/9781498788472-intellectual-assets-for-engineers-and-scientists-creation-and-management","provider":"Book Delivered","version":"1.0","type":"link"}