{"product_id":"9781523004430-take-your-company-global-the-new-rules-of-international-expansion","title":"Kelly Nataly - Take Your Company Global The New Rules Of International Expansion - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: If you re on the internet you re global Hub Spot executive Nataly Kelly offers an innovative data - driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets but today you re global from the moment you create a website. Nataly Kelly VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification building on the presence you already have. Kelly's Marac a model enables companies to distill the mass amounts of data available to determine if how and where they should expand by looking at three key areas of measurement: M a: market availability the size of the market opportunity within a given country R a: real - time analytics data indicating how your company is currently performing in that market C a : customer addressability the measure of your company's ability to address the market no matter its size The book is based on Kelly's experiences with building a global business both at Hub Spot and as a consultant but also contains numerous examples from successful global companies of various sizes such as Airbnb Canva Dashlane Go Student Facebook Linked In Lottie Dolls Netflix Revolut Teamwork and Zoom. Including information on building a globally minded corporate culture this is a complete strategic guide to discovering international growth opportunities.\u003cbr\u003e\nTitle: Take Your Company Global The New Rules Of International Expansion\u003cbr\u003e\nAuthor(s): Kelly Nataly\u003cbr\u003e\nPublisher: Berrett - Koehler Publishers\u003cbr\u003e\nBarcode: 9781523004430\u003cbr\u003e\nPages: 240 Pages\u003cbr\u003e\nPublication Date: 9\/26\/2023\u003cbr\u003e\nCategory: Economics","brand":"Kelly Nataly","offers":[{"title":"Default Title","offer_id":49617827529009,"sku":"IN-G-9781523004430","price":21.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781523004430.jpg?v=1724688127","url":"https:\/\/bookdelivered.com\/products\/9781523004430-take-your-company-global-the-new-rules-of-international-expansion","provider":"Book Delivered","version":"1.0","type":"link"}