{"product_id":"9781526460080-conducting-classic-grounded-theory-for-business-and-management-students","title":"Mourmant Mourmant (Ieseg School Of Management France) - Conducting Classic Grounded Theory For Business And Management Students - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Part of SAGE's Mastering Business Research Methods series conceived and edited by Bill Lee Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in - depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach it can span qualitative quantitative and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.\u003cbr\u003e\nTitle: Conducting Classic Grounded Theory For Business And Management Students\u003cbr\u003e\nAuthor(s): Mourmant Mourmant (Ieseg School Of Management France)\u003cbr\u003e\nPublisher: Sage Publications Ltd\u003cbr\u003e\nBarcode: 9781526460080\u003cbr\u003e\nPages: 128 Pages\u003cbr\u003e\nPublication Date: 11\/7\/2019\u003cbr\u003e\nSeries: Mastering Business Research Methods\u003cbr\u003e\nCategory: Research \u0026amp; Development Management","brand":"Mourmant Mourmant (Ieseg School Of Management France)","offers":[{"title":"Default Title","offer_id":49618332713265,"sku":"IN-G-9781526460080","price":49.77,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781526460080.jpg?v=1724689785","url":"https:\/\/bookdelivered.com\/products\/9781526460080-conducting-classic-grounded-theory-for-business-and-management-students","provider":"Book Delivered","version":"1.0","type":"link"}