{"product_id":"9781529720822-social-media-marketing-theories-and-applications","title":"Dahl Stephan - Social Media Marketing Theories And Applications - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Helping you make the connections between the theory and practice of social media marketing this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing alongside a brand - new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram Dunkin Donuts Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students researchers and practitioners today.\u003cbr\u003e\nTitle: Social Media Marketing Theories And Applications\u003cbr\u003e\nAuthor(s): Dahl Stephan\u003cbr\u003e\nPublisher: Sage Publications Ltd\u003cbr\u003e\nBarcode: 9781529720822\u003cbr\u003e\nPages: 312 Pages\u003cbr\u003e\nPublication Date: 4\/21\/2021\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Dahl Stephan","offers":[{"title":"Default Title","offer_id":49618477744433,"sku":"IN-G-9781529720822","price":83.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781529720822.jpg?v=1724691467","url":"https:\/\/bookdelivered.com\/products\/9781529720822-social-media-marketing-theories-and-applications","provider":"Book Delivered","version":"1.0","type":"link"}