{"product_id":"9781529779790-principles-of-marketing-for-a-digital-age","title":"Tuten Tracy L. - Principles Of Marketing For A Digital Age - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: Winner of the TA a 2021 Most Promising New Textbook award! This award - winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing and has been updated to include cutting - edge coverage on the implications of Covid - 19 on consumer behavior. Greater emphasis has been placed on sustainability diversity and inclusion providing you with the skills you will need to become an ethical and socially - minded marketer. The new edition also includes: Over 30 case studies from global companies including Netflix Amazon Zara Tony's Chocolonely Nissan and Airbnb A revamped Sustainability Spotlight feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative A wide range of critical thinking questions that encourage you to reflect on real - world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors including Power Points a testbank selected content from SAGE Business Cases and a teaching guide containing lecture objectives chapter outlines activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University US a.\u003cbr\u003e\nTitle: Principles Of Marketing For A Digital Age\u003cbr\u003e\nAuthor(s): Tuten Tracy L.\u003cbr\u003e\nPublisher: Sage Publications Ltd\u003cbr\u003e\nBarcode: 9781529779790\u003cbr\u003e\nPages: 496 Pages\u003cbr\u003e\nPublication Date: 12\/13\/2022\u003cbr\u003e\nCategory: Sales \u0026amp; Marketing","brand":"Tuten Tracy L.","offers":[{"title":"Default Title","offer_id":49618501861681,"sku":"IN-G-9781529779790","price":89.41,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781529779790.jpg?v=1724691698","url":"https:\/\/bookdelivered.com\/products\/9781529779790-principles-of-marketing-for-a-digital-age","provider":"Book Delivered","version":"1.0","type":"link"}