{"product_id":"9781787562769-developing-insights-on-branding-in-the-b-2b-context-case-studies-from-business-practice","title":"Emerald Publishing Limited - Developing Insights On Branding In The B 2b Context Case Studies From Business Practice - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: This book presents an in - depth exploration of contemporary business - to - business branding practices. Bringing together both theoretical and practical views on the subject the editors curate a range of business case studies offering guidance on strategy in B 2 B contexts use of the brand how mistakes can be avoided and which channels to use.\u003cbr\u003e\nTitle: Developing Insights On Branding In The B 2b Context Case Studies From Business Practice\u003cbr\u003e\nBrand: Emerald Publishing Limited\u003cbr\u003e\nBarcode: 9781787562769\u003cbr\u003e\nPages: 264 Pages\u003cbr\u003e\nPublication Date: 8\/9\/2018\u003cbr\u003e\nCategory: Advertising Industry","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":49623982539057,"sku":"IN-G-9781787562769","price":128.1,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781787562769.jpg?v=1724768928","url":"https:\/\/bookdelivered.com\/products\/9781787562769-developing-insights-on-branding-in-the-b-2b-context-case-studies-from-business-practice","provider":"Book Delivered","version":"1.0","type":"link"}