{"product_id":"9781788602518-humanizing-b-2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales","title":"Trezona James - Humanizing B 2b The New Truth In Marketing That Will Transform Your Brand And Your Sales - Paperback","description":"Binding: Paperback\u003cbr\u003e\nDescription: If you want to move products you need to move people. And if you want to move people you need to move minds. This is what modern B 2 B marketing is all about. It's time to wake up to the power of branding purpose stories emotion people and culture to drive growth. There is something incredibly exciting happening in B 2 B land. Freed from a narrow focus on performance marketing brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B 2 B marketing to help leaders and their businesses grow dominate their categories and become meaningful in today's demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B 2 B marketing. Recognized as one of the Top 20 most influential B 2 B marketers he is the founder of Rooster Punk the go - to agency for B 2 B storytelling. James Trezon a is a strategist marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.\u003cbr\u003e\nTitle: Humanizing B 2b The New Truth In Marketing That Will Transform Your Brand And Your Sales\u003cbr\u003e\nAuthor(s): Trezona James\u003cbr\u003e\nPublisher: Practical Inspiration Publishing\u003cbr\u003e\nBarcode: 9781788602518\u003cbr\u003e\nPages: 216 Pages, 10 Illustrations, Unspecified; 10 Illustrations, Unspecified\u003cbr\u003e\nPublication Date: 4\/27\/2021\u003cbr\u003e\nCategory: Joint Ventures","brand":"Trezona James","offers":[{"title":"Default Title","offer_id":49624036639025,"sku":"IN-G-9781788602518","price":17.13,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9781788602518.jpg?v=1724769593","url":"https:\/\/bookdelivered.com\/products\/9781788602518-humanizing-b-2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales","provider":"Book Delivered","version":"1.0","type":"link"}