{"product_id":"9789819940004-transmedia-brand-storytelling-immersive-experiences-from-theory-to-practice","title":"Barker Richie - Transmedia Brand Storytelling Immersive Experiences From Theory To Practice - Hardcover","description":"Binding: Hardcover\u003cbr\u003e\nDescription: This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice based on primary and secondary research data.\u003cbr\u003e\nTitle: Transmedia Brand Storytelling Immersive Experiences From Theory To Practice\u003cbr\u003e\nAuthor(s): Barker Richie\u003cbr\u003e\nPublisher: Springer Verlag Singapore\u003cbr\u003e\nBarcode: 9789819940004\u003cbr\u003e\nPages: 281 Pages, 22 Illustrations, Color; 1 Illustrations, Black And White; Xiii, 281 P. 23 Illus., 22 Ill\u003cbr\u003e\nPublication Date: 10\/5\/2023\u003cbr\u003e\nCategory: Public Relations","brand":"Barker Richie","offers":[{"title":"Default Title","offer_id":49628064907569,"sku":"IN-G-9789819940004","price":40.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/6759\/9594\/files\/9789819940004.jpg?v=1724984223","url":"https:\/\/bookdelivered.com\/products\/9789819940004-transmedia-brand-storytelling-immersive-experiences-from-theory-to-practice","provider":"Book Delivered","version":"1.0","type":"link"}