T. Iezzi
The Idea Writers: Copywriting in a New Media and Marketing Era
The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Author: T. Iezzi, N. N/A
Publisher: Palgrave MacMillan
Published: 12/14/2010
Pages: 213
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d
ISBN: 9780230613881
Review Citation(s):
Choice 06/01/2011
About the Author
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Author: T. Iezzi, N. N/A
Publisher: Palgrave MacMillan
Published: 12/14/2010
Pages: 213
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d
ISBN: 9780230613881
Review Citation(s):
Choice 06/01/2011
About the Author
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
