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Ries Al
Ries Al - Focus The Future Of Your Company Depends On It - Paperback
Ries Al - Focus The Future Of Your Company Depends On It - Paperback
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Binding: Paperback
Description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long - lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real - world examples Ries shows that in industry after industry it is the companies that resist diversification and focus instead on owning a category in consumers minds that dominate their markets. He offers solid guidance on how to get focused and how to stay focused laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Title: Focus The Future Of Your Company Depends On It
Author(s): Ries Al
Publisher: Harpercollins
Barcode: 9780060799908
Pages: 320 Pages
Language: English
Publication Date: 9/27/2005
Description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long - lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real - world examples Ries shows that in industry after industry it is the companies that resist diversification and focus instead on owning a category in consumers minds that dominate their markets. He offers solid guidance on how to get focused and how to stay focused laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Title: Focus The Future Of Your Company Depends On It
Author(s): Ries Al
Publisher: Harpercollins
Barcode: 9780060799908
Pages: 320 Pages
Language: English
Publication Date: 9/27/2005