Smit Barbara - Sneaker Wars The Enemy Brothers Who Founded Adidas And Puma And The Family Feud That Forever Changed The Business Of Sports - Paperback

Binding: Paperback
Description: The fascinating story of the enemy brothers behind Adidas and Puma whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports paying stars clubs and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars journalist Barbara Smit reveals the dramatic character - driven story of these two powerhouses. Started in their mother's laundry room in Germany Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II the brothers split the company dividing their family and hometown. Adidas and Puma then revolutionized the world of sport their rivalry introducing behind - the - scenes deals and multimillion - dollar contracts. A page - turning narrative Sneaker Wars is a riveting blend of family drama business sports and history. What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think according to this compelling book. Time Magazine
Title: Sneaker Wars The Enemy Brothers Who Founded Adidas And Puma And The Family Feud That Forever Changed The Business Of Sports
Author(s): Smit Barbara
Publisher: Harpercollins
Barcode: 9780061246586
Pages: 400 Pages
Language: English
Publication Date: 3/17/2009