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Peretti Jacques
Peretti Jacques - The Deals That Made The World Reckless Ambition Backroom Negotiations And The Hidden Truths Of Business - Paperback
Peretti Jacques - The Deals That Made The World Reckless Ambition Backroom Negotiations And The Hidden Truths Of Business - Paperback
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Binding: Paperback
Description: " Excellent. Impressive." Financial Times An award - winning investigative journalist takes us inside the ten business deals that have transformed the modern world We tend to think of our world as controlled by forces we basically understand primarily the politicians we elect. But in The Deals That Made the World Jacques Peretti makes a provocative and quite different argument: much of the world around us from the food we eat to teh products we buy to the medications we take is shaped by private negotiations and business deals few of us know about. The Deals That Made the World takes us inside the sphere of these powerful players examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how Pay Pal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people. For twenty years Peretti has interviewed the people behind the decisions that have altered our world from the CE Os of multinational corporations to politicians economists and scientists. Drawing on his vast knowledge Peretti reveals a host of fascinating and startling connections from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech finance artificial intelligence and the other levers of power in a postglobalization environment Peretti offers a compelling way to understand the last hundred years and a suggestion of what the next hundred might hold. An essential book for anyone seeking to understand the hidden forces that shape our modern economy The Deals That Made the World is illuminating and surprising and an immensely fun read.
Title: The Deals That Made The World Reckless Ambition Backroom Negotiations And The Hidden Truths Of Business
Author(s): Peretti Jacques
Publisher: Harpercollins
Barcode: 9780062698308
Pages: 320 Pages
Language: English
Publication Date: 3/26/2019
Description: " Excellent. Impressive." Financial Times An award - winning investigative journalist takes us inside the ten business deals that have transformed the modern world We tend to think of our world as controlled by forces we basically understand primarily the politicians we elect. But in The Deals That Made the World Jacques Peretti makes a provocative and quite different argument: much of the world around us from the food we eat to teh products we buy to the medications we take is shaped by private negotiations and business deals few of us know about. The Deals That Made the World takes us inside the sphere of these powerful players examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how Pay Pal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people. For twenty years Peretti has interviewed the people behind the decisions that have altered our world from the CE Os of multinational corporations to politicians economists and scientists. Drawing on his vast knowledge Peretti reveals a host of fascinating and startling connections from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech finance artificial intelligence and the other levers of power in a postglobalization environment Peretti offers a compelling way to understand the last hundred years and a suggestion of what the next hundred might hold. An essential book for anyone seeking to understand the hidden forces that shape our modern economy The Deals That Made the World is illuminating and surprising and an immensely fun read.
Title: The Deals That Made The World Reckless Ambition Backroom Negotiations And The Hidden Truths Of Business
Author(s): Peretti Jacques
Publisher: Harpercollins
Barcode: 9780062698308
Pages: 320 Pages
Language: English
Publication Date: 3/26/2019