Carroll Brian - Lead Generation For The Complex Sale: Boost The Quality And Quantity Of Leads To Increase Your Roi - Hardcover

Binding: Hardcover
Description: Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll CEO of In Touch Incorporated and expert in lead generation solutions reveals key strategies that you can implement immediately to win new customers accelerate growth and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then you'll construct your lead generation plan a crucial step to staying ahead of your competition long - term. To help you put your plan into action Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles including e - mail referrals public relations speaking events webinars and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
Title: Lead Generation For The Complex Sale: Boost The Quality And Quantity Of Leads To Increase Your Roi
Author(s): Carroll Brian
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071458979
Pages: 224 Pages
Publication Date: 6/1/2006
Category: Sales & Marketing