Sissors Jack
Sissors Jack - Advertising Media Planning Seventh Edition - Hardcover
Sissors Jack - Advertising Media Planning Seventh Edition - Hardcover
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Binding: Hardcover
Description: Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV radio and print - while exploring the media forms illustrated with major advertiser case histories.
Title: Advertising Media Planning Seventh Edition
Author(s): Sissors Jack
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071703123
Pages: 496 Pages, 15 Illustrations, Unspecified
Publication Date: 8/13/2010
Category: Advertising
Description: Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV radio and print - while exploring the media forms illustrated with major advertiser case histories.
Title: Advertising Media Planning Seventh Edition
Author(s): Sissors Jack
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071703123
Pages: 496 Pages, 15 Illustrations, Unspecified
Publication Date: 8/13/2010
Category: Advertising
