Didner Pam - Global Content Marketing: How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works - Paperback

Binding: Paperback
Description: Engage Customers Around the World with Cross - Regional Content Marketing Technology has virtually erased national borders forever transforming the way we reach and engage customers as well as the way we search for and consumecontent. Global Content Marketing takes you step - by - step through the process of creating and refining your strategies to meet this new reality. Learn HOW TO: Create content that engages people - - regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before" Content marketing across geographies is a diff erent animal. In this smart practical and authoritative book Pam Didner has tamed this animal for all of us." - - DOUG Kessler Creative Director Velocity" A valuable guide to developing and distributing your global content effectively." - - Nancy Bhagat former VP Global Marketing Strategy Intel and current Divisional CMO TE Connectivity" This book is the blueprint for engineering a modern scalable content marketing operation." - - Pawan Deshpande CEO Curata Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company it is essential to understand the 4 P's developed by Pam Didner. Read it and take your content strategy to the whole new level." - - Ekaterin a Walter author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Title: Global Content Marketing: How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
Author(s): Didner Pam
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071840972
Pages: 256 Pages, 0 Illustrations, Unspecified
Publication Date: 9/15/2014
Category: Sales & Marketing