Laforet Sylvie
Laforet Sylvie - Managing Brands - Paperback
Laforet Sylvie - Managing Brands - Paperback
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Binding: Paperback
Description: Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels this book provides students with an incisive account of how successful brands are created built and managed.
Title: Managing Brands
Author(s): Laforet Sylvie
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780077117481
Pages: 560 Pages
Publication Date: 12/1/2009
Category: Sales & Marketing Management
Description: Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels this book provides students with an incisive account of how successful brands are created built and managed.
Title: Managing Brands
Author(s): Laforet Sylvie
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780077117481
Pages: 560 Pages
Publication Date: 12/1/2009
Category: Sales & Marketing Management
