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Biemans Wim
Biemans Wim - Business To Business Marketing - Paperback
Biemans Wim - Business To Business Marketing - Paperback
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Binding: Paperback
Description: Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
Title: Business To Business Marketing
Author(s): Biemans Wim
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780077121891
Pages: 400 Pages
Publication Date: 3/1/2010
Category: Sales & Marketing Management
Description: Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
Title: Business To Business Marketing
Author(s): Biemans Wim
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780077121891
Pages: 400 Pages
Publication Date: 3/1/2010
Category: Sales & Marketing Management