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Shefrin Hersh (Mario L. Belotti Chair In Finance At Leavey School Of Business Mario L. Belotti Chair In Finance At Leavey School Of Business Santa Clara University Usa)

Shefrin Hersh (Mario L. Belotti Chair In Finance At Leavey School Of Business Mario L. Belotti Chair In Finance At Leavey School Of Business Santa Clara University Usa) - Beyond Greed And Fear Understanding Behavioral Finance And The Psychology Of

Shefrin Hersh (Mario L. Belotti Chair In Finance At Leavey School Of Business Mario L. Belotti Chair In Finance At Leavey School Of Business Santa Clara University Usa) - Beyond Greed And Fear Understanding Behavioral Finance And The Psychology Of

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Binding: Paperback
Description: This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research Shefrin helps us to understand the human behaviour that guides stock selection financial services and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers security analysts financial planners investment bankers and corporate leaders make so that readers gain valuable insights into their own financial decisions and those of their employees asset managers and advisors.
Title: Beyond Greed And Fear Understanding Behavioral Finance And The Psychology Of Investing
Author(s): Shefrin Hersh (Mario L. Belotti Chair In Finance At Leavey School Of Business Mario L. Belotti Chair In Finance At Leavey School Of Business Santa Clara University Usa)
Publisher: Oxford University Press Inc
Barcode: 9780195304213
Pages: 368 Pages, 47 Line Illustrations
Publication Date: 5/16/2007
Series: Financial Management Association Survey and Synthesis Series
Category: Finance & Accounting
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