Kenning Peter (Chair Of Marketing Chair Of Marketing Faculty Of Business Administration And Economics Heinrich - Heine - University Dusseldorf) - An Integrative Guide To Consumer Neuroscience - Paperback

Binding: Paperback
Description: Consumer neuroscience is a complex interdisciplinary and emerging field that cuts across psychology neuroscience and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience exploring a wide range of established and emergent topics in the field making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough high - level guide to the mathematical technological and theoretical aspects of consumer neuroscience alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors the human brain mathematical concepts and neuroscience technologies. It considers the difference of individual social and commercial neuroscience through the lens of gender differences aging and ethics amongst other concepts enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in - depth understanding of the field and its ramifications.
Title: An Integrative Guide To Consumer Neuroscience
Author(s): Kenning Peter (Chair Of Marketing Chair Of Marketing Faculty Of Business Administration And Economics Heinrich - Heine - University Dusseldorf)
Publisher: Oxford University Press
Barcode: 9780198789932
Pages: 288 Pages
Publication Date: 6/16/2022
Category: “Neurosciences”; Uyq “Artificial Intelligence” & Following)