Verhoef Grietjie (Professor In Economic And Business History Professor In Economic And Business History University Of Johannesburg)
Verhoef Grietjie (Professor In Economic And Business History Professor In Economic And Business History University Of Johannesburg) - The Power Of Your Life The Sanlam Century Of Insurance Empowerment 1918 - 2018 - Hardcover
Verhoef Grietjie (Professor In Economic And Business History Professor In Economic And Business History University Of Johannesburg) - The Power Of Your Life The Sanlam Century Of Insurance Empowerment 1918 - 2018 - Hardcover
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Binding: Hardcover
Description: This book explores a century of business development of The South African Life Assurance Company from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products as well as Afrikaner nationalism assisted this growth. Sanlam has played an a - typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty - first century. As globalization financial deregulation and weakened Afrikaner political and social hegemony manifested strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent as well as in India Malaysia and the UK. This volume presents a business history of strategic management of an insurance enterprise and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication available online under a CC BY - NC - ND 4.0 license.
Title: The Power Of Your Life The Sanlam Century Of Insurance Empowerment 1918 - 2018
Author(s): Verhoef Grietjie (Professor In Economic And Business History Professor In Economic And Business History University Of Johannesburg)
Publisher: Oxford University Press
Barcode: 9780198817758
Pages: 436 Pages, 24
Publication Date: 12/25/2018
Category: History Of Specific Companies / Corporate History
Description: This book explores a century of business development of The South African Life Assurance Company from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products as well as Afrikaner nationalism assisted this growth. Sanlam has played an a - typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty - first century. As globalization financial deregulation and weakened Afrikaner political and social hegemony manifested strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent as well as in India Malaysia and the UK. This volume presents a business history of strategic management of an insurance enterprise and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication available online under a CC BY - NC - ND 4.0 license.
Title: The Power Of Your Life The Sanlam Century Of Insurance Empowerment 1918 - 2018
Author(s): Verhoef Grietjie (Professor In Economic And Business History Professor In Economic And Business History University Of Johannesburg)
Publisher: Oxford University Press
Barcode: 9780198817758
Pages: 436 Pages, 24
Publication Date: 12/25/2018
Category: History Of Specific Companies / Corporate History
