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Cusumano Michael A. (Mit Sloan Management Review Professor Of Management Sloan School Of Management Massachusetts Institute Of Technology)

Cusumano Michael A. (Mit Sloan Management Review Professor Of Management Sloan School Of Management Massachusetts Institute Of Technology) - Staying Power Six Enduring Principles For Managing Strategy And Innovation In An Uncertain World (Lessons

Cusumano Michael A. (Mit Sloan Management Review Professor Of Management Sloan School Of Management Massachusetts Institute Of Technology) - Staying Power Six Enduring Principles For Managing Strategy And Innovation In An Uncertain World (Lessons

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Binding: Hardcover
Description: What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years research into some of the world's most successful companies - Microsoft Apple Intel Google Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly - changing markets.
Title: Staying Power Six Enduring Principles For Managing Strategy And Innovation In An Uncertain World (Lessons From Microsoft Apple Intel Google Toyota And More)
Author(s): Cusumano Michael A. (Mit Sloan Management Review Professor Of Management Sloan School Of Management Massachusetts Institute Of Technology)
Publisher: Oxford University Press
Barcode: 9780199218967
Pages: 388 Pages
Publication Date: 10/7/2010
Series: Clarendon Lectures in Management Studies
Category: Management & Management Techniques
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