Fletcher Winston (Visiting Professor Of Marketing At Westminster University Author And Vice President Of The History Of Advertising Trust)
Fletcher Winston (Visiting Professor Of Marketing At Westminster University Author And Vice President Of The History Of Advertising Trust) - Powers Of Persuasion The Inside Story Of British Advertising 1951 - 2000 - Hardcover
Fletcher Winston (Visiting Professor Of Marketing At Westminster University Author And Vice President Of The History Of Advertising Trust) - Powers Of Persuasion The Inside Story Of British Advertising 1951 - 2000 - Hardcover
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Binding: Hardcover
Description: During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic exhilarating era with pen portraits of the personalities involved anecdotes and case histories - written from the inside by one of the industry's leaders and best - known commentators.
Title: Powers Of Persuasion The Inside Story Of British Advertising 1951 - 2000
Author(s): Fletcher Winston (Visiting Professor Of Marketing At Westminster University Author And Vice President Of The History Of Advertising Trust)
Publisher: Oxford University Press
Barcode: 9780199228010
Pages: 314 Pages, 16pp Colour And B/W Plate Section
Publication Date: 8/15/2008
Category: Advertising Industry
Description: During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic exhilarating era with pen portraits of the personalities involved anecdotes and case histories - written from the inside by one of the industry's leaders and best - known commentators.
Title: Powers Of Persuasion The Inside Story Of British Advertising 1951 - 2000
Author(s): Fletcher Winston (Visiting Professor Of Marketing At Westminster University Author And Vice President Of The History Of Advertising Trust)
Publisher: Oxford University Press
Barcode: 9780199228010
Pages: 314 Pages, 16pp Colour And B/W Plate Section
Publication Date: 8/15/2008
Category: Advertising Industry
