Ellis Nick (Senior Lecturer In Critical Marketing At The University Of Leicester.)
Ellis Nick (Senior Lecturer In Critical Marketing At The University Of Leicester.) - Business To Business Marketing Relationships Networks And Strategies - Paperback
Ellis Nick (Senior Lecturer In Critical Marketing At The University Of Leicester.) - Business To Business Marketing Relationships Networks And Strategies - Paperback
Books
Regular price
$175.83 USD
Regular price
Sale price
$175.83 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B 2 B marketing. It raises readers awareness of the significance of B 2 B marketing in modern economies in both local and global contexts. The book shows that B 2 B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B 2 B marketing dilemmas; and examines issues such as e - commerce in B 2 B markets key account management and supply - chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter - organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: 'mini cases from a variety of international contexts; 'voices of practitioner talking about the problems they face; 'number crunching boxes highlight how an organizations sales profits numbers of workers depend on successful B 2 B marketing; 'food for thought boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end - of - chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable Power Point slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions
Title: Business To Business Marketing Relationships Networks And Strategies
Author(s): Ellis Nick (Senior Lecturer In Critical Marketing At The University Of Leicester.)
Publisher: Oxford University Press
Barcode: 9780199551682
Pages: 384 Pages, 92 Illustrations
Publication Date: 11/25/2010
Category: Market Research
Description: This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B 2 B marketing. It raises readers awareness of the significance of B 2 B marketing in modern economies in both local and global contexts. The book shows that B 2 B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B 2 B marketing dilemmas; and examines issues such as e - commerce in B 2 B markets key account management and supply - chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter - organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: 'mini cases from a variety of international contexts; 'voices of practitioner talking about the problems they face; 'number crunching boxes highlight how an organizations sales profits numbers of workers depend on successful B 2 B marketing; 'food for thought boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end - of - chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable Power Point slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions
Title: Business To Business Marketing Relationships Networks And Strategies
Author(s): Ellis Nick (Senior Lecturer In Critical Marketing At The University Of Leicester.)
Publisher: Oxford University Press
Barcode: 9780199551682
Pages: 384 Pages, 92 Illustrations
Publication Date: 11/25/2010
Category: Market Research
