Willis Gordon (Cognitive Psychologist Cognitive Psychologist Applied Research Program Division Of Cancer Control And Population Sciences National Cancer Institute)
Willis Gordon (Cognitive Psychologist Cognitive Psychologist Applied Research Program Division Of Cancer Control And Population Sciences National Cancer Institute) - Analysis Of The Cognitive Interview In Questionnaire Design - Paperback
Willis Gordon (Cognitive Psychologist Cognitive Psychologist Applied Research Program Division Of Cancer Control And Population Sciences National Cancer Institute) - Analysis Of The Cognitive Interview In Questionnaire Design - Paperback
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Description: Cognitive interviewing based on the self - report methods of Ericsson and Simon is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing also known as cognitive testing is to understand the cognitive mechanisms underlying the survey - response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular an important applied objective is the evaluation of a particular set of questions items or other materials under development by questionnaire designers to determine means for rewording reordering or reconceptualizing. Hence as well as providing an empirical psychologically oriented framework for the general study of questionnaire design cognitive interviewing has been adopted as a 'production mechanism for the improvement of a wide variety of survey questions whether factual behavioral or attitudinal in nature. As with other methods that rely on qualitative data cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction analysis and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development - - and documentation - - relating not only to a description of this variation but also to providing a set of recommendations for minimal standards if not best practices. The proposed volume endeavors to address this clear omission.
Title: Analysis Of The Cognitive Interview In Questionnaire Design
Author(s): Willis Gordon (Cognitive Psychologist Cognitive Psychologist Applied Research Program Division Of Cancer Control And Population Sciences National Cancer Institute)
Publisher: Oxford University Press Inc
Barcode: 9780199957750
Pages: 274 Pages
Publication Date: 4/23/2015
Series: Understanding Qualitative Research
Category: Research Methods: General
Description: Cognitive interviewing based on the self - report methods of Ericsson and Simon is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing also known as cognitive testing is to understand the cognitive mechanisms underlying the survey - response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular an important applied objective is the evaluation of a particular set of questions items or other materials under development by questionnaire designers to determine means for rewording reordering or reconceptualizing. Hence as well as providing an empirical psychologically oriented framework for the general study of questionnaire design cognitive interviewing has been adopted as a 'production mechanism for the improvement of a wide variety of survey questions whether factual behavioral or attitudinal in nature. As with other methods that rely on qualitative data cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction analysis and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development - - and documentation - - relating not only to a description of this variation but also to providing a set of recommendations for minimal standards if not best practices. The proposed volume endeavors to address this clear omission.
Title: Analysis Of The Cognitive Interview In Questionnaire Design
Author(s): Willis Gordon (Cognitive Psychologist Cognitive Psychologist Applied Research Program Division Of Cancer Control And Population Sciences National Cancer Institute)
Publisher: Oxford University Press Inc
Barcode: 9780199957750
Pages: 274 Pages
Publication Date: 4/23/2015
Series: Understanding Qualitative Research
Category: Research Methods: General
